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Lost Rolls America

September 13, 2017 - September 24, 2017

founded by Ron Haviv,
Brooklyn, New York
Sept. 13-17 & 21-24, 2017

Lost Rolls America, founded by Ron Haviv, is a new and unique kind of Americana archive. In the age of image saturation, this archive slows the pace of our instantaneous digital world and commemorates the role that analog photos have played in all of our lives.

Comprising photos from the broad American public, the archive features images from old rolls of film that have been set aside and forgotten. Processing those lost rolls today allows for a magical re-encounter with the past.

The archive is a visual repository of America’s past: from West Coast to East Coast; from a 1969 Vietnam War protest to the aftermath of September 11 and beyond; from special occasions to mundane moments, all that constitutes daily life, captured on film but then often forgotten. The pictures offer poignant and even surprising glimpses into which images are most meaningful to America’s visual past.

The Lost Rolls America archive is an amazing testament to how much photography plays a role in remembering our own pasts.

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September 13, 2017
September 24, 2017
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Contact us

VII Photo Agency

PO Box 621
Manville, NJ

+1 646-694-8447

Licensing & Assignments

Redux Pictures
+1 212-253-0399

Stay connected

Visit the store

VII Photo Store

The VII Online Bookstore features rare, limited edition, and signed photography books by the photographers of VII.



  • Anush Babajanyan
  • Zackary Canepari
  • Jessica Dimmock
  • Linda Bournane Engelberth
  • Danny Wilcox Frazier
  • Ziyah Gafic
  • Ashley Gilbertson
  • Ron Haviv
  • Ed Kashi
  • Maciek Nabrdalik
  • Ilvy Njiokiktjien
  • Carlos Javier Ortiz
  • Ruddy Roye
  • Nichole Sobecki
  • Tomas Van Houtryve


  • Jocelyn Bain Hogg
  • Philip Blenkinsop
  • Stefano De Luigi
  • Gary Knight
  • Joachim Ladefoged
  • Paul Lowe
  • Christopher Morris
  • Seamus Murphy
  • Franco Pagetti
  • Daniel Schwartz
  • Maggie Steber
  • John Stanmeyer
  • Sara Terry
  • The Estate of Alexandra Boulat

Mentor Program

  • Ali Arkady
  • Leonardo Carrato
  • Sharon Castellanos
  • Fabiola Ferrero
  • Hector Guerrero
  • Christopher Lee
  • Esther Ruth Mbabazi
  • Valentina Sinis
  • Line Ørnes Søndergaard
  • Mathias Svold