founded by Ron Haviv,
Photoville 
Brooklyn, New York
Sept. 13-17 & 21-24, 2017

Lost Rolls America, founded by Ron Haviv, is a new and unique kind of Americana archive. In the age of image saturation, this archive slows the pace of our instantaneous digital world and commemorates the role that analog photos have played in all of our lives.

Comprising photos from the broad American public, the archive features images from old rolls of film that have been set aside and forgotten. Processing those lost rolls today allows for a magical re-encounter with the past.

The archive is a visual repository of America’s past: from West Coast to East Coast; from a 1969 Vietnam War protest to the aftermath of September 11 and beyond; from special occasions to mundane moments, all that constitutes daily life, captured on film but then often forgotten. The pictures offer poignant and even surprising glimpses into which images are most meaningful to America’s visual past.

The Lost Rolls America archive is an amazing testament to how much photography plays a role in remembering our own pasts.

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