The Need for Digital Provenance

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Last week, VII co-founder and Agency Director Gary Knight participated in a discussion about the Content Authenticity Initiative at the International Journalism Festival.

The panel, which also included executives from AFP and BBC, discussed the problem of mis/disinformation and how organizations are tackling it — including through their membership of the Adobe-led Content Authenticity Initiative, an important and fast-growing community of 650+ members, founded by Adobe, The New York Times and Twitter.

Learn more about CAI technology and view case studies by VII's Ilvy Njiokiktjien, Maciek Nabrdalik, and Ziyah Gafic.